The researchers concluded that FaceReader data showed two moments of interest during the fifteen second video film that stood out on the emotion curves. In addition, there are numerous mixtures of emotions which can be composed from these basic emotions. For this reason, it is to be tested experimentally if greater agreement can be reached in the evaluation of emotional facial expression when a catalogue of criteria Weinberg is used for the presentation of emotion. Read more about other solutions for consumer research that can help you understand behavior and develop the best products and advertisements. Skip to main content. They more likely provide information on the intensity of emotion activation of the individual.
A lot of research has tried to systematize the distinguishable emotions in facial expressions.
Facial expression analysis in video content marketing
Both of them found seven concurring "basic emotions": The experimental study reported here is devoted to the question of whether the pre-setting of criteria for the mimical presentation of emotions may lead to more valid interpretations than histrionic intuition. A Manual for the Measurement of Facial Movement. As was already explained that the sequence of the slides varied. The technical advertising experience is being embedded in empirically verified findings of consumer research in order to improve the briefing for pictorial information processing. The study presented here concludes that it is not only the content that matters, it is also the body language -- in this case the facial expressions -- that influence the success rate of a video campaign.